An online marketplace is an e-commerce platform that allows brands and resellers to host their products, which offers a wide variety of categories, prices, and purchasing options for consumers. Marketplace platforms, like Newegg Marketplace, offer customers a great experience to compare product specs from different items while also price comparing between sellers. Sellers on Newegg Marketplace control their own pricing, inventory, and product assortment at their own discretion, and handle the order processing and shipping to customers, although Newegg does offer additional logistics solutions, such as the hallmark Shipped by Newegg, and customer service options.

It works best when marketplace sellers have a channel strategy in place when it comes to their pricing. For example, having exclusive SKUs to Newegg Marketplace, or even just alternating the promotional pricing schedule between the different e-commerce channels used are good ways to ensure that competitive pricing works to capture the most customer attention possible. Especially when it comes to marketing promotional vehicles, there are definitely strategies in place that help to drive much more customer engagement and sales depending on the channel used (email, dynamic marketing, on-site campaign, etc). The Newegg category management team works hand-in-hand with our sellers to devise the best strategy for selling and leveraging our tools to grow on our platform. Contact us for more details.

For those sellers and brands who have only a handful of SKUs, the onboarding process for Newegg Marketplace is simple and straightforward. All it takes is following these step-by-step instructions, and for any problems that arise reach out to our support team. For those with a large product catalog, we recommend one of our integration partners who can handle any of our seller needs, from item creation to inventory management, to order processing, and fulfillment.

The best strategy for offering competitive pricing can be crafted alongside our helpful merchandising team. They can work to define the most optimal pricing tactics that make sense for your brand or e-commerce position, while leveraging the many Newegg marketing vehicles to gain massive exposure for your products. These marketing opportunities include targeted emails, dynamic marketing, on-site seasonal & event campaigns, as well as other innovative marketing channels like our livestream sales show, NeweggNow,  broadcast from our very own in-house Newegg Studios. For more information contact us here.

Newegg Marketplace is the world’s #1 tech-centric marketplace, so naturally anything in the technology space is going to be a great fit; Computer Hardware, Consumer Electronics, Software, Smart Home devices, and Home Living Tech are natural choices. However, in recent years there has been a strongly growing trend for other products in categories like Outdoors & Garden, Sports, Health & Beauty, among others. To see the inside scoop on some of the most recent trends, read our 2019 online marketplace recap here.